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“New Energy and Fresh Vision“
Working with Lisa has been a pleasure! She has an amazing eye for design and a talent for understanding the complex intersection of UX, branding, content marketing, and communications. Her enthusiasm and commitment will bring new energy and fresh vision to your marketing or communication strategy!
★ ★ ★ ★ ★
— Mary Emerson, Assistant Director of Communications, Harvard University
“Natural Leader”
Lisa is a natural leader who led multiple successful projects dealing with various stakeholders from start to finish. She always looks for ways to improve and advocates for a better system or process to help people work smarter and not harder. I rely on her and trust her immensely, as she is the person who always shows initiative and pulls projects together. She has extensive knowledge of the websites she manages and often goes above and beyond her job description to help other team members when needed. I highly recommend Lisa for any projects she manages.”
★ ★ ★ ★ ★
— Alice Lin, Marketing Director, Harvard University
“Collaborative and Attuned”
I value Lisa’s openness to improvement, her energy, her desire to include everyone and make them feel comfortable, and her ability to learn and do the technical parts of her job. Lisa is collaborative and attuned to the team’s needs as a whole as we work toward common goals. She is committed to fostering strong bonds and supporting her clients. She is conscientious about her work and can be trusted to manage projects and complete tasks successfully and on time.
★ ★ ★ ★ ★
— Anonymous, Leadership 360 Review, Harvard University
Communication concepts covered in my my book: Seizing the Moment: The Art of Kairotic Communication in a Changing World:
Aristotle
Aristotle’s philosophy often emphasized the importance of empirical observation and logical reasoning. He sought to understand the nature of reality, human existence, morality, and the principles of good governance. His ethical theory focused on cultivating virtues and pursuing eudaimonia, translated as human flourishing or the good life.
Ethos
Ethical appeal refers to establishing credibility and trustworthiness. It involves presenting oneself as knowledgeable, experienced, and possessing good character or moral standing.
Logos
Logical appeal relies on reason, evidence, and logical arguments to support a claim. It presents a persuasive case using facts, statistics, expert opinions, and logical reasoning.
Rhetoric
Rhetoric involves the skillful use of rhetorical devices such as metaphor, simile, analogy, repetition, irony, and rhetorical questions. These devices add emphasis, create memorable images, and engage the audience emotionally or intellectually.
Pathos
Emotional appeal aims to evoke specific emotions in the audience. Using vivid language, storytelling, or appealing to shared values and beliefs, speakers or writers can elicit their audience’s empathy, compassion, or passion.
Kairos (the opportune moment)
Kairos refers to timing and recognizing opportune moments for communication. It emphasizes the importance of delivering the right message at the right time to maximize its impact and effectiveness.
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